Post by account_disabled on Feb 13, 2024 11:27:15 GMT
Result of the advertising campaign: The placement had a positive impact on the memorability of the video; brand awareness among the “women – ” audience also increased by %. In d oor advertising Broadcasting video advertising on digital media offline, targeting a specific audience, is a new opportunity provided by the Indoor advertising format. It can be perfectly used to promote medicines.
How is the target audience determined? Facial Costa Rica Email List recognition cameras are installed on digital panels at points of sale (pharmacies). They determine the gender and age of the person in front of the screen. Payment is made only for real views of the audience that we set in targets. For example, the campaign targets women – years old. There are people in front of the panel: a -year-old woman, a -year-old woman, and a -year-old man. impressions will be counted. If a person passed by at high speed and did not see, the impression will not be counted.
What's special We are shown only to the selected target audienc contacts with a video is estimated in real time, taking into account the user’s location Targeting by geolocation down to a specific pharmacy, as well as by gender and age The topics of soft drinks, coffee and cocoa, indirect advertising, political organizations, tobacco and smoking accessories are blocked Our experience using In d oor We used Yandex.Indoor to promote a medicinal product in different forms. The main goal is to test the new format in pharmacy chains and measure the level of sales.
How is the target audience determined? Facial Costa Rica Email List recognition cameras are installed on digital panels at points of sale (pharmacies). They determine the gender and age of the person in front of the screen. Payment is made only for real views of the audience that we set in targets. For example, the campaign targets women – years old. There are people in front of the panel: a -year-old woman, a -year-old woman, and a -year-old man. impressions will be counted. If a person passed by at high speed and did not see, the impression will not be counted.
What's special We are shown only to the selected target audienc contacts with a video is estimated in real time, taking into account the user’s location Targeting by geolocation down to a specific pharmacy, as well as by gender and age The topics of soft drinks, coffee and cocoa, indirect advertising, political organizations, tobacco and smoking accessories are blocked Our experience using In d oor We used Yandex.Indoor to promote a medicinal product in different forms. The main goal is to test the new format in pharmacy chains and measure the level of sales.
